In this episode, Alexys Feaster and Jeffrey M. Zucker discusses her career journey, how she had to change her mindset to be successful, what it’s like being a female leader, black founder, and much more… People are the Answer is a podcast on social entrepreneurship, social impacts, and more.
Alexys Feaster is the Founder and CEO of The Kinship Advisors, a social impact advisory firm that partners with people of influence in sports, entertainment and business to maximize their platform for social good. The Kinship creates alliances where personal development, social justice, strategic business expansion and sustaining impact in underserved communities is the focus.
The Kinship Advisors manages the $5.3M Jrue and Lauren Holiday Social Impact Fund and leads the strategic legacy building for various NBA All-Star players and other athletes who are focused on the impact they’ll leave in the community. The Kinship Advisors also advises companies like Metro Esports and is an Executive Producer for Just Women’s Sports, two companies who focus on diversifying various aspects of the sports industry.
Alexys is also the Managing Partner, Global Head of Sports and Entertainment at Protégé, a platform focused on social equity and democratizing access to opportunities by connecting the best experts in the world, including musicians like DJ Khaled, with everyday people looking for a breakthrough moment in life. Prior to The Kinship, Alexys spent six years at the NBA and was known as the “NBA’s other coach” for her work empowering players off the court and was responsible for the efforts that led to the increase in the NBA player voter registration rate from 26% to 96% in 2020.
Before the NBA, Alexys was the mastermind behind the athlete and celebrity engagement strategy for President Obama’s reelection campaign, creating various political and social good digital campaigns including Alicia Keys’ “We Are a Powerful Force”, the NFL’s “Gotta Vote”, and Jay-Z’s “The Power of Our Voice.”
Alexys is a frequent speaker on the intersection of sports, entertainment, culture and social impact and was recognized in 2021 by Forbes the Culture as a champion of business excellence and was the recipient of the Hennessy Never Stop Never Settle Black entrepreneur award. She was also recognized as one of 2020’s most powerful women in sports by Slam Magazine and by Adweek as one of the 30 most powerful women in sports. Alexys recently launched The Kinfolk Foundation, which exists to be the bridge between the needs of Black and underserved communities and people of influence who seek to build a legacy of social impact.
Alexys holds a bachelor’s degree in Communications from James Madison University, a minor in music industry business and a minor in Spanish language from the Universidad de Salamanca. In 2017, Feaster earned a Certificate in Disruptive Strategy from HBX – Harvard Business School and she graduated from the American School of Professional Life Coaching, an ICF-approved school, in 2020. Alexys is a professional Advisory Board Member for the National Basketball Wives Association, a Board Member for the Hart School of Hospitality, Sport and Recreation Management at James Madison University
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Jrue and Lauren Holiday’s JLH Fund
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